Cheetah

The business challenge

Led brand activation and strategic initiatives through Cast Influence, the agency I co-founded.

Daily fantasy sports

Cast Influence engagement

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Rolling market-entry program

State-by-state market-entry communications for a daily fantasy sports operator, built on one repeatable playbook.

Productivity software

Cast Influence engagement

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Jan 2026 launch

Creator and PR campaign for the January 2026 launch of Todoist Ramble, an AI voice-to-task feature.

Small business lending

Cast Influence engagement

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Four-month local activation

A $10,000 pitch competition that gave a national small-business lender a local story in Denver, with earned media and advertising built on one idea.