Productivity software
Todoist / Ramble launch
Creator and PR campaign for the January 2026 launch of Todoist Ramble, an AI voice-to-task feature.
Cast Influence engagement
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Jan 2026 launch
Todoist
The business challenge
Introduce an AI-powered voice experience so it felt useful, human and immediately understandable, with one coordinated story across creators, owned social, employees and media against a fixed launch date.
My role
Delivered through Cast Influence, the agency I co-founded. Cast’s scope covered creator campaign management, creative briefing, publishing coordination, media activation and performance reporting.
Decisions and work
- A three-beat creative arc: a recognizable mental-load moment, natural speech turning into organized tasks, and the relief of returning to the work
- A distinct job for each channel across LinkedIn, Instagram, YouTube, TikTok and X, rather than one asset everywhere
- Creator qualification criteria, program trackers and per-creator briefs that outlast the launch
- Wire distribution and targeted outreach to more than 250 reporters on launch day
What the work achieved
45 earned media placements were recorded in the launch report, counted separately from PR Newswire syndication pickups, along with more than 168,000 views across 21 creator posts. These figures describe awareness and engagement, not downstream signups or revenue.