Insights
Ideas for marketing leaders
Notes on marketing priorities, positioning, PR, and the evidence behind better decisions. I write about the questions founders and leadership teams face when they need a clearer plan.
Selected writing
Marketing
The 7 Biggest Challenges CMOs Face in 2026(opens in a new tab)
Seven pressures on marketing leaders this year, from budgets and AI readiness to measurement and talent, and how to decide which ones need attention first.
Measurement
AI Visibility Score: A Signal, Not a Business Outcome(opens in a new tab)
Why an AI visibility score is worth tracking as an early signal, and why it should not be reported to leadership as a business result.
PR
Funding Announcement Strategy: A Founder’s Playbook(opens in a new tab)
A closed round is news for the company. What founders should prepare so the announcement also explains what changes next.
Put the idea to work
Bring a priority or measurement problem you are working through, and we can talk it over.