About
About Justin Kraft
I’m a marketing leader, fractional CMO, and co-founder of Cast Influence. My work connects business priorities with positioning, marketing decisions, and PR. I also founded Aspire 2 More Fitness, where I work with people on strength and an active life.
My background in marketing leadership
I have more than 20 years of marketing experience across B2B technology and consumer brands. I led marketing and sales at Bross Group, then marketing as VP at Ajubeo, before co-founding Cast Influence in 2017.
Alongside Cast, I have taken embedded brand roles, most recently as Head of Brand for Arcade1Up’s Infinity Game Table, and I currently serve as CMO for Hidden Jams. I studied marketing at Metropolitan State University of Denver.
Director of Marketing & Sales / Jan 2012 – Jan 2016
Bross Group
VP Marketing / Feb 2016 – Apr 2017
Ajubeo
Co-founder & CEO / 2017 – present
Cast Influence
Concurrent engagements
Senior Marketing Project Manager / Mar 2020 – Feb 2022
Arcade1Up
Head of Brand, Infinity Game Table / Mar 2022 – Nov 2024
Arcade1Up
CMO / 2025 – present
Hidden Jams
Building Cast Influence
I co-founded Cast Influence with Leah Taylor in 2017 and lead it as CEO. My responsibilities today are company strategy, client leadership and the senior marketing direction that shapes our programs.
How I think about the work
Decisions need a senior owner
Marketing moves faster when one person is accountable for the priorities and the tradeoffs behind them.
Evidence comes before claims
Positioning and PR should only say what the company can support with customers, data or product proof.
Execution teaches
Plans improve when results from the work are reviewed honestly and fed back into the next decision.
Fitness and coaching
I founded Aspire 2 More Fitness, where I coach people on strength and staying active. I hold NASM CPT, PES and CES certifications.
Media bio
Justin Kraft is a marketing leader and fractional CMO with more than 20 years of experience across B2B technology and consumer brands. He is co-founder and CEO of Cast Influence, founded in 2017. His background includes VP of Marketing at Ajubeo, marketing and sales leadership at Bross Group, and Head of Brand for Arcade1Up’s Infinity Game Table. His work spans positioning, go-to-market planning, growth and PR. He also founded Aspire 2 More Fitness.
What are you working on?
If you have a marketing decision, a launch or a team that needs direction, I would like to hear about it.