Daily fantasy sports
PrizePicks
State-by-state market-entry communications for a daily fantasy sports operator, built on one repeatable playbook.
Cast Influence engagement
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Rolling market-entry program
PrizePicks
The business challenge
Enter markets one jurisdiction at a time, where every launch is both a consumer announcement and a regulatory conversation, and a message that plays well with sports media must not create exposure with business and local desks.
My role
Led through Cast Influence, the agency I co-founded. Cast’s scope covered a market-entry narrative applied per state, sports and business media relationships, executive visibility, and issues preparation ahead of each launch.
Decisions and work
- One entry playbook instead of one campaign per state: fixed core messages with a local proof layer
- Pre-launch local briefings and relationship building in each market
- Pre-approved positions on predictable regulatory and integrity questions
- Launch-day announcement and reactive coverage, with sports moment and sponsorship tie-ins
What the work achieved
Market-entry communications were delivered across successive state launches, with a fixed core narrative and local proof layer reused across jurisdictions. Cast Influence states these outcomes qualitatively because regulated-category figures need legal review before publication.