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Founder
Cast Influence
Co-founding and leading a marketing and PR company since 2017, bringing together strategy, creative work and communications for growing brands.
Co-founder & CEO
/
2017 – present
Cast Influence
The business challenge
Build a company that brings marketing strategy, creative work and communications together for growing brands, and keep it serving clients over many years.
My role
Co-founder and CEO since 2017, alongside co-founder Leah Taylor. Responsible for company strategy, service development, team leadership and senior client relationships.
Decisions and work
- Shaping a service mix that connects marketing strategy, creative work and PR
- Building and directing the team that delivers client programs
- Leading long-running client relationships across B2B and consumer brands
What the work achieved
A company in continuous operation since 2017, with repeat client work and a team that delivers strategy, creative and communications programs.