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Marketing leadership
Ajubeo
B2B full-funnel marketing leadership: partner programs, content and pipeline, aligned with the sales team.
VP Marketing
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Feb 2016 – Apr 2017
Ajubeo
The business challenge
Build a B2B marketing program that takes buyers from first awareness through to qualified pipeline for the sales team.
My role
VP Marketing from February 2016 to April 2017, leading marketing strategy and working closely with sales leadership.
Decisions and work
- Full-funnel strategy from awareness to pipeline
- Partner programs
- Content that supported each stage of the buying journey
- Shared pipeline reporting with sales
What the work achieved
A connected B2B program spanning partner marketing, content and demand generation, reported against pipeline.